Student

This Student Is Studying Love Island For Her University Degree

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With Love Island becoming a distant memory we’re left with nothing but occasional magazine appearances as a reminder of 2018’s edition.

Now a Birmingham City University student is revisiting the show in her studies for her degree.


Vicky Squires, a 20-year-old School of Media student, will be focusing on seasons two and three of the popular reality show.


Her studies will explore how the show could influence the behaviour the young audiences that tune in to witness confrontational arguments between cast members, acts of rebellion and frequent scenes of a sexual nature.

Speaking to the Birmingham Daily Mail, Vicky explained the reasoning behind her choice of subjects.

“I hope that my research will help others by highlighting how reality television influences the behaviour of others and just how powerful this can be, especially for younger audiences who might think that behaving in a similar manner will make them ”cool” and ”popular”.”

The study will form part of Vicky’s final year dissertation project which will focus her forming focus groups and a virtual ethnography which will allow her to form the opinion’s of audiences.

“I chose to focus on Love Island as the programme has massively grown in popularity and it’s also now like a small empire of its own, not only on the television but online and in stores with tonnes of merchandise inspired by the show.'”

She’s definitely not wrong about the growing popularity of the show. This year’s series proved to be a record-breaking one for ITV2, averaging 2.7 million viewers in overnight ratings with the live final becoming the channel’s most watched programme in history.

Producers faced controversy in this year’s season, with 2,644 filming complaints to Ofcom regarding the show’s treatment of Dani Dyer, in an intentionally loaded clip they showed to her when Jack Fincham’s ex-girlfriend entered the villa.

Many viewers felt the producers had gone too far and were emotionally manipulating the fan favourite, who went on to win the show with Jack.