You know all of those fancy shaving adverts? The ones that brag about having 47 blades on one razor? WELL IGNORE THEM.
It’s time to throw aside the myth of male grooming and embrace your fuzzy face for what it is, a clear bonus and secret weapon in the romantic minefield.
That period where every man and his dog decided to grow a beard wasn’t down to mere coincidence. Oh no, there’s much more science to it than that.
Thanks to the Journal of Evolutionary Biology, our bearded brothers have been given validity for that questionable facial hair that they’re currently sporting.
The study, titled The Masculinity Paradox, asked 8,520 women to rate men, both with and without facial hair, on a basis of ‘relationship longevity’.
Of the 8,520 women quizzed on their preferences, every last one of them preferred their men unshaven. So a pretty resounding victory for facial hair right there.
The research summarised:
“Male‐typical facial features such as a pronounced brow ridge and a more robust jawline may signal underlying health, whereas beards may signal men’s age and masculine social dominance.”
“However, masculine faces are judged as more attractive for short‐term relationships over less masculine faces, whereas beards are judged as more attractive than clean‐shaven faces for long‐term relationships.”
“Our findings suggest that beardedness may be attractive when judging long‐term relationships as a signal of intrasexual formidability and the potential to provide direct benefits to females.”
Which is basically, what I’ve been saying this whole time.