The NRA is barely known for its discretion when trying to get a point across, but their latest video is as bizarre as it is troubling.
Following the news that the beloved kids TV show would be diversifying its cast, by adding female and international characters, Dana Loesch, a spokeswoman for the gun rights group, took issue with the news.
The segment argued that the changes to the show (the one aimed at preschoolers) is nothing but political correctness pandering.
“I’m really, really struggling to understand how in the world there isn’t any diversity in any of this,” she said, before showing a photo of several characters in Ku Klux Klan hoods in front of burning tracks.
This is the NRA’s totally reasonable, super clever, and not a little bit racist response to a Nigerian train character being introduced.
Because… that character existing means…Thomas was in the KKK before? Or something?
Ok, I give up. This is disturbing as hell. pic.twitter.com/E7Yb9GSOVk
— Mike (@MaskedBrute) September 12, 2018
In response, Mattel, which owns the Thomas the Tank Engine brand, said inclusivity and kindness had “always been a priority” for the company.
“We are not associated with images that promote hate and denounce any images of our brands that are being used to convey a message not in line with the values of the company,”
How dare you come after my childhood fandom Thomas the Tank Engine for adding female trains! Four-year-old Brent would be ecstatic about this. If there were more female trains, maybe more kids would be into Thomas and four-year-old Brent would have had more friends.
— Brent Holmes (@BrentHolmes240) September 13, 2018
Thomas & Friends announced on Friday that the show was partnering with the United Nations, in an effort to introduce its preschool audience to new cultures and issues.
The upcoming 22nd season will see Thomas leave his home on the fictional island of Sodor for the first time in series history. He will travel China, India and Australia, where he will meet other trains.
Female characters will also be added to the show.
— UNICEF (@UNICEF) September 9, 2018