The times they are a-changin’ as Netflix decides to mix up the way we stream its impressive catalogue of shows and movies. While we’re used to being able to Netflix and chill in the comfort of our home, the streaming giant is looking to buy its very own cinema.
While part of Netflix’s luxury is being able to binge all day without having to leave the comfort of your bed, the big N could reinvent the cinema experience and cash in on those who still love the experience of viewing how Hollywood originally intended.
According to Deadline, Netflix is in talks to buy Los Angeles’ historic Egyptian Theatre on Hollywood Boulevard. The site reports that Netflix is working with non-profit American Cinematheque to try and purchase the building.
Although it would cost millions of dollars, it could be a lucrative move for the streaming service. Imagine paying a premium to your usual subscription, then being able to watch a selection of blockbusters on the big screen. Netflix could charge a little more and also rake in some serious moolah with cinema snacks.
The first brick and mortar movie theatre for Netflix could set the ball rolling for acquisitions around the world. Despite the runaway ticket sales of Avengers: Endgame, it’s a tragic turn of events that cinema has seen a decline in attendance over the years.
Although there’s a renewed interest in the classic cinema experience, streaming services like Netflix, Amazon Prime, and Hulu have been blamed for our changing viewing habits.
That being said, Deadline reiterated that Netflix currently has no plans in opening its own fully operational theatre chain. Considering the Egyptian Theatre held Robin Hood as Hollywood’s first ever premiere in 1922, it’s great news that a company with the might of Netflix is trying to keep it alive.
Netflix continues to churn out is Netflix originals, with the likes of Bird Box and the Oscar-winning Roma proving the service is more than just that place that brought us House of Cards. It’s no secret that Netflix is continuing to up its quota of original movies and — despite what Steven Spielberg thinks — take over the world Pinky and the Brain-style.
[Featured Image Dimension Films/Netflix]