John Lewis has been forced to apologise after a backlash from parents over a ‘Back to School Make-Up Masterclass’.
The event was advertised on Facebook for August 21, at the MAC counter in their Bluewater Kent store.
The ‘mini masterclass’, which many social media users are claiming was aimed at ‘pre-teens’, was promoted with an image of two young girls with full faces of makeup. Following the criticism from the public, it has now been deleted from their social media.
One social media user wrote: “I’m a primary school teacher, and a mum of two girls, and I’m already seeing the heartbreaking reality of the pressure girls feel at younger and younger ages over their appearance,
“Why would you feed in to this? They don’t need tips on make-up from the age of 12. And certainly not marketed as a back to school thing. Whoever came up with this idea seriously needs to assess their moral compass.”
Nope. Back to school marketing should never include make up classes: John Lewis have lost the plot.— Emilie (@silverwoodcope) 6 August 2019
Another added: “Though an isolated incident at one @jlandpartners @MACcosmetics counter, this messaging is insidious and harmful. As a teacher, I see the consequences of this societal attitude in the young females I teach, and it is damaging.”
However, one parent said that he liked the idea, writing on Twitter: “This is ridiculous outrage, my youngest (11) loves make-up and learning all aspects about it, I would happily send her on a course to learn more as she has an aptitude and enthusiasm for it. Calling it ‘back to school’ is maybe the only thing wrong here.”
This is ridiculous outrage, my youngest (11) loves make-up and learning all aspects about it, I would happily send her on a course to learn more as she has an aptitude and enthusiasm for it. Calling it ‘back to school’ is maybe the only thing wrong herehttps://t.co/w9WmJ0o5PT— Sandeep (@Givemeabiscuit) 6 August 2019
John Lewis released a statement regarding the class, saying: “This was an isolated event organised at a local MAC counter.
“As a brand MAC does not market to anyone under 16 so this event should not have been arranged. It has been cancelled and we are very sorry for any upset caused,
“We’re looking into how it happened to make sure that this type of event doesn’t take place again.”
Featured image credit: Pixabay