John Lewis has been forced to apologise after a backlash from parents over a ‘Back to School Make-Up Masterclass’.
The event was advertised on Facebook for August 21, at the MAC counter in their Bluewater Kent store.
The ‘mini masterclass’, which many social media users are claiming was aimed at ‘pre-teens’, was promoted with an image of two young girls with full faces of makeup. Following the criticism from the public, it has now been deleted from their social media.
One social media user wrote: “I’m a primary school teacher, and a mum of two girls, and I’m already seeing the heartbreaking reality of the pressure girls feel at younger and younger ages over their appearance,
“Why would you feed in to this? They don’t need tips on make-up from the age of 12. And certainly not marketed as a back to school thing. Whoever came up with this idea seriously needs to assess their moral compass.”