Greggs is getting in on the ‘Veganuary’ hype with the announcement of its brand new vegan sausage roll.
Demand for a vegan alternative to the bakery’s staple product has grown and rumours of its addition to the menu have circulated for some time.
Earlier this year, a petition for the menu item was even launched by the international animal rights group PETA (People for the Ethical Treatment of Animals) and garnered more than 20,000 signatures.
In a blog post, PETA said, “More people than ever are clamouring for vegan options from their favourite on-the-go eateries, and PETA urged Greggs to heed this growing demand by launching a vegan sausage roll.”
Now Greggs has listened to the demand and released a wonderfully dramatic video announcing that the vegan option will be released in stores from tomorrow (January 3rd).
— Greggs (@GreggsOfficial) January 2, 2019
The vegan-friendly sausage roll will feature pastry made using vegetable oil and contain a “bespoke Quorn filling”.
Roger Whiteside, chief executive at Greggs, said: “Like many food retailers we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a vegan version of our famous sausage roll for some time now.
“It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
Featured image: Greggs